ABBS and The Good Creator Co teamed up to make the brand as the top choice among students 

“MBA is expensive, bro” , “the placements aren’t that great”, “I don’t know what to pursue after graduating” – these are some of the common questions in the mind of every graduate. Sometimes students have to settle with less than what they dream. Like a fairy godmother ABBS has come up to fulfill the dreams of these students. To spread the word out, it launched an influencer marketing campaign reaching more than 1 million students. Let’s take a look at how they did it. 

Objective: Brand awareness via distinguishing the ABBS from other B-Schools in the market 

Like it’s said there are too many fishes in the sea, the same way the B-School market is flooded with these fishes. Not all of them are compatible for every student, though. To fill this gap and give students the desired and deserving higher education in the field of management, ABBS joined hands with The Good Creator Co. They launched an influencer marketing campaign that generated brand awareness as well as made them the number 1 choice of every student. 

Strategy: A perfect blend micro, macro and regional content leveraging Instagram and YouTube using word of mouth from influencers 

Acharya Bangalore B-School is one of the renowned B-Schools. It has an exemplary way of imparting business knowledge that leads to the success of the students, in addition to its campus being rated amongst the top 10 campuses in research and innovation. And these are just a few things we could recollect now from 10 other things that make it different and a perfect choice for a student looking to pursue MBA. These were the messages that were conveyed by influencers to their audience to bridge the gap between the two parties.

While defining the target audience, it was clear that influencers whose content resonated with the youth were needed to lead the campaign in the right path. Keeping this in mind, micro influencers Yashvi Bagga, Anmol Raina along with macro creators Shubham Joshi, Hardik Banga were selected. These influencers and creators were the perfect mix for a campaign reaching out to every tier city aiming the right people. 

And and and that’s not all, as regional content has caught up in the race of content, Poorav, a Kannada language influencer helped to reach out to Kannada speaking masses. It solely received more than 100K views. 

Results: Yes, ticked off a successful campaign with ABBS using the right strategy

Want to know the secret to a successful influencer campaign strategy? Book a free consultation call with us and we’ll help you out. 

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