How Alchemlife used Influencer Marketing to become a household name

How a Pharmaceutical company used Influencer Marketing to promote its new product. Developing a sense of responsibility to keep safe and take precautions amongst people, this established PhytoRelief-CC as a trustworthy partner during the pandemic.

Alchem International is a pharmaceutical company specializing in phytochemicals and provides pharmaceutical, cosmetic, and nutraceutical companies with plant-derived active medicinal ingredients.

It launched a product called PhytoRelief-CC, an immunity booster flu care solution. It’s made out of pomegranate extract, turmeric, and ginger. To promote amongst a large audience, Alchem partnered with Good Creator Co. leveraging Influencer Marketing to make PhytoRelief-CC as a go to solution for leading a healthy life.

Objective: To create Brand Awareness and position PhytoRelief-CC as a reliable source for immunity boosting during the pandemic.

Following Covid, the brand sought to use a PSA to advertise its product PhytoRelief-CC as an immune booster to their target demographic. In metropolitan regions, the target audience was 25-35-year-olds.

Considering the times, we considered the best way to drive Brand Awareness was through word of mouth engagement, using Influencers from different niches to share a narrative.

Strategy: To build trust within its audience using content on how it’s beneficial to the prevalent time.

For Brand Awareness, we needed to collaborate with creators who are in the lifestyle, health, and fitness niches. They should be able to connect personally with their audience so that the brand’s authenticity is present. 

The brand chose to collaborate with macro-influencers and even a few celebrities in the selected niches. Influencers from relevant niches such as nutritionists, health specialists, fitness trainers, and parenting experts were chosen (mom bloggers). The advertisement included celebrities such as Ranveer Allahbadia, Nisha Aggarwal, Yasmin Karachiwala, Soha Ali Khan, and Shayamal Vallabhjee.

All the content was created in video format for Instagram due to its high engagement rate and reshared on Facebook. Content pivoted around the need of boosting one’s immunity using natural ingredients. The Influencers also did their own product reviews and started dialogues with their followers to explain the science behind the products. This created a huge buzz and established a trust factor in people. 

Results: Skyrocketing Brand Awareness goal by establishing trust in people

Ranveer Allahbadia gained 309k views, making it the best performing video.

Using influencer marketing to promote a pharmaceutical product was fresh and challenging, so picking the correct influencers and content messaging was critical. 

Marketing unique goods can be a tricky task but we’re here to assist you. Come, talk to us.

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