Sunsilk Shine With The Good Creator Co. #campaignstory

A hair care brand produced by Unilever group, Sunsilk has always led the way with its hair products as well as expert advice. When Sunsilk connected with The Good Creator Co.’s pool of influencers and automated end-to-end execution, that campaign had to be presented in an impactful way.

Objective : 

To position Sunsilk as the go-to shampoo and conditioner for any hair type

Execution

We identified young women in the age group of 18-35 as the right audience for Sunsilk’s campaign. We selected influencers with similar followers to ensure the right reach with a multi-platform campaign strategy to present to women the pros of upgrading their look with healthy and quick hair hacks. 

This campaign witnessed influencers in college look to office wear and wedding seasons, providing customers with a variety of easy hair hacks and hairstyles.

With their influence in every genre and region, creators across India helped strengthen this campaign’s reach.

We successfully created a LookBook of diverse hairstyles and hacks that were specific to hair length, type and occasion. This ensured desired effect as the content focused on hairstyles in one of the most searched keywords online. Most videos were set to release in time for important occasions and seasons and came across as useful for a viewer.

Notable celebrity influencers in this campaign were Hina Khan, Sargun Mehta, Sanjeeda Sheikh and Nia Sharma. While prominent fashion and beauty influencers included the likes of Meghna Kaur, Insha Ghai, Aakriti Rana, Mehak Ghai, Shivani Singh, Aashna Shroff, and Malvika Gupta

Take a peek at some of the crafty content of the selected influencers

Result: The response we received for the campaign was truly commendable. Check it out

Influencer Marketing is creating a name for itself as a growth partner of every brand. With the right strategy, expert planning and execution along with the right influencers, your brand can reach millions with just one click. Get in touch with us to launch your next viral campaign.

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