Vatika amplified brand reach with Influencer Marketing

Vatika is a hair oil brand of one of the best Ayurvedic & Natural Health Care Company in India, Dabur. To make it the go-to-haircare product, it relied on an Influencer Marketing strategy by The Good Creator Co.

Objective:

To stimulate a 4 weeks challenge across social media highlighting the fact that adding oiling of hair in your daily regime with Dabur Vatika hair oil can help reduce hair fall by 50%.

The challenge aimed to reach out to young girls with hair fall problems and rope in influencers to take up this challenge and talk about how this routine has helped solve their hair woes

Strategy 

The campaign was executed in 3 phases. The first phase was a video featuring a well-known TV celeb, Asha Negi who took up the 4 weeks challenge #TheFallenTruth and highlighted the results post using the hair oil.

This content was followed by 12 Instagram influencers who took the same 4 weeks challenge and made a 1-minute testimonial video about their experience, further spreading the message across their audience.

Further to the success of phases 1 and 2, the campaign roped in a well-known south celeb, Adah Sharma who helped reach the southern part of the country.

She took #TheFallenTruth challenge as well and highlighted the results in the form of a video similar to Asha Negi’s video making it more regional to the south audience.

Result

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