Festivals are the best time for brands to get started with influencer marketing. Let’s have a look at how brands are using influencer marketing to market their services this Dussehra/Diwali Season!
Festivals are undoubtedly a great marketing opportunity for brands!
Brands are highly active during the festive seasons launching campaigns and offers to acquire more customers. But what’s the best way to reach out to your customers?
Over the last few years, many popular brands have resorted to influencer marketing to expand their customer outreach. The influencers, with their niche audience, promote products they truly enjoy. As a result, the returns through influencer marketing are generally higher than that of traditional marketing.
Let’s have a look at how influencer marketing has grown since last year and become the best approach towards marketing during festive seasons.
Diwali Campaign By Khadim
Khadim, one of the leading footwear brands in India, launched an influencer campaign that was aimed at marketing its products to a younger audience. The brand roped in influencers such as Pragya Nagra, Mohammed Bin Ishaq, and The Style Mirror to market multiple products across different categories of footwear.
The campaign was a huge success as it garnered an overall reach of 514.5 k with a total engagement crossing 14.7k with just 6 Instagram posts.
Influencers used hashtags such as #KhadimsFashion, #FashionFootwear, and #KhadimShoes to promote the products by creating unique and engaging content.
Purplle’s Diwali Campaign
The campaign was focused on product sales with exciting offers during the Diwali season. As a result, Purplle garnered high engagement rates on YouTube thereby gaining wide popularity and brand awareness through the campaign.
This campaign went on to show how effective brand integration can be when infused with long-form video content.
Paypal’s “Ab Diwali 365 Days Wali” Campaign
Paypal India partnered with influencers to launch their Diwali campaign with a focus on becoming an integral part of its consumer’s life. The main idea behind the campaign was to generate a sense of celebration throughout the year with year-long festive benefits.
The important takeaway from this campaign was Paypal’s focus on both short and long-form content as it produced videos with 6 seconds and 30 seconds duration format.
#BeTheLight by Oppo
Often, people get annoyed with YouTube ads that ruin their content experience. But, this was not the case with Oppo’s Diwali ad campaign.
The brand came up with a heartwarming ad that remains one of their most viewed content to date. Moreover, the brand also collaborated with Masaba Gupta to promote its latest Oppo F17 smartphone.
‘People Add Color’ Campaign by Asian Paints
The campaign aligned perfectly with their brand sentiments about spending festivals with family and friends. Influencers and celebrities added their own flair to the campaign by sharing their family lives and celebration during the festive season through Instagram posts with the hashtag #PeopleAddColor.
Influencer marketing can be quite effective to create brand awareness and generate sales during the festive seasons.
Are you planning to create your next big influencer campaign this season? Reach out to us and we’ll help you get started with influencer marketing right away!