Get started with Influencer Marketing 

Are you planning to get started with influencer marketing?

Of course, you do! but before we find out if it’s right for your brand, let’s understand what Influencer marketing means and if it will help your brand grow.

You must have heard that the most trusted form of marketing is ‘word of mouth’. You’re more likely to buy a product endorsed by your friends, family and favourite influencer rather than a stranger.

Influencer marketing involves brands collaborating with online influencers to market their products and services. 

But is it right for your brand? Let’s identify before you get started with influencer marketing

Pros:

  1. Influencer Marketing helps your brand reach relevant audience: Business spends hours identifying the right audience for their brand but working together with the right influencers for your brand image can assist you with coming to significant audiences.
  1. Influencer Marketing helps your brand to build trust and credibility: With the help of brand influencers, brands can generate a greater sense of credibility because the audience trusts what they put on their social media handles.
  1. Broaden Brand Reach : You can arrive at thousands whom you were unable to have reached on your own. Regardless of the online media stage you pick, influencers can assist you with adding new likely clients and customers to your existing database. 
  1. Increased Sales : The combination of social media and influencer marketing is highly effective at driving sales. When influencers drives their hundreds to million followers on your website, it;s bound to drive sales.
  2. Quality User generated content : The influencers produce quality content that has a lasting impact, often circulating on social media for months. These content can be added and used by your brand for promoting future efforts as well. Considering the quality, this definitely plays a role in boosting your brand’s mission.

Cons:

  1. Difficult to measure returns : After spending so much time and effort into finding the right influencers and launching a campaign, your efforts can be in vain if the campaign is not tracked or monitored efficiently. There will be  a need to analyze if the influencer is able to deliver desired results. 
  1. Time-consuming: An influencer marketing campaign requires effort and time investment apart from the cost. From selecting the objective to identifying the right influencers, planning and launching with the right strategy can take up a lot of time. 
  1. High risk involved : Influencer marketing campaigns won’t ensure ideal results. Sometimes an influencer is not able to make content that resonates with their followers for the brands and sometimes picking the wrong or different niche influencer from the verticals served by your brand can lead to losses and not the expected returns.
  2. Influencer fatigue : As much as it’s visible to the naked eye, like Facebook and Instagram become soaked with additional paid sponsorships from promotions and influencers. Sometimes, the audience could be tired of promotional content posted by influencers and can decide not to engage with the sponsored content.

Despite the cons, it can’t be denied that influencer marketing is continuing to gain popularity for brand marketing. 

If you want to explore Influencer marketing with the right influencers and expert strategies, we’re available for a free consultation. Click here to discuss possibilities.

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