Now that I have your attention let’s talk about your brand’s growth!
‘Write ads that rule the internet’, ‘Promote your brand on social media’, ‘Hire a growth hacker’ so many suggestions that may work or not. But I know one strategy that never fails, and this strategy has been a hot topic for leading brands like Meta, CRED, Flipkart, Gucci, Zomato and more. Are you trying to guess what it is? Or do you already know?
In case you have been missing out on the mega-trend of the decade, it’s I-N-F-L-U-E-N-C-E-R M-A-R-K-E-T-I-N-G. I’m sure you have read/heard/ seen its rising influence ( pun intended?) But no, this is not just another post telling you to explore influencer marketing or another article trying to get you to spend money on influencer marketing. I mean, that’s the eventual aim, but it’s only to help you pay 1% while the ROI is 10X.
No, this blog is more than a promotion. This blog will help you get free access to something you need but have yet to realise. I’m going to change that, help you see things clearly and help your brand’s growth go BOOM!! Have I incited your curiosity?
Are you ready? It’s time!
Introducing INFLUENCER MARKETING 101⚡
Yes, this is it! India’s first-ever Influencer marketing crash course, crafted for brand marketers by India’s biggest Influencer Marketing platform (And did I mention Influencer Marketing agency of the year 2022, within six months of its inception?)
But being a Millenial with the mind of GenX and the adaptability of GenZ, I know getting an accessible introduction to the course won’t be enough to get you to enrol. So, how about a quick summary of what we will cover in this crash course? I know you want to find out. Let’s dig in with a small story!
Once upon a time, the digital world witnessed the sudden growth of content creators, these content creators had strong opinions, quirky content, classy styles and so much more to offer to their audience. The audience trusted this growing pool of creators but these influencers were struggling to monetize their content.
On the other side of the spectrum, brand marketers were struggling to reach their target audience with a plethora of ads and promotional strategies. And then they had a eureka moment. They discovered that they can leverage the content creators to reach their target audience and strengthen brand visibility, and awareness and generate leads while helping the creators monetize their content. Thus, the influencer marketing industry took shape.
And with the conclusion of this story, let me take you through the structure of the course destined and designed to amplify your brand’s growth exponentially.
Take the First Step towards your Brand’s growth with the first chapter of our course: What is influencer marketing? A chapter crafted to clarify the basics of influencer marketing, understanding influencers and what a successful campaign looks like. If it doesn’t get you inspired to proceed to the second chapter, pay cuts from the course content writer’s salary. (P.s- Please proceed to the second chapter, she can be scary🥺)
For your Second Step on this growth rocketship, we will cover –Setting up campaign strategy in our second chapter of the course. It’s not as boring as the title sounds, I vouch for it (Cross my heart). This will help you understand the prerequisites before launching a campaign or the metrics to measure campaign success. We will also cover KPIs (maybe you can come back and comment on what this means to help me understand better 🤔) and budgeting.
Now for your Third Step, it gets a bit tricky, but I know you have the brains and resources (If you don’t have the resources, you can always turn to The Good Creator Co.’s experts) to tackle the tricks. In the meantime, we’re preparing you with the strategy in our third chapter – How to find the right influencers? This will help you avoid the illusions of influencers with bot followers or fake engagement. This will also be a major step in identifying the types of influencers and which one can work out best for your brand. Tricky, eh? You got it covered, I know!
Are you bored or are you with me so far? If you’re bored, don’t complain when you miss out on knowledge that can empower your brand. I am doing my best to help out. If you’re with me, how about we proceed to the Fourth Step, with details of our fourth chapter – Media plan and execution. In this chapter, we will cover all about the deliverables of the campaign, real-time performance analytics and quality checks (Who are we kidding? You have been waiting to get to this part).
Finally, we have reached the Fifth and most important step to unleash your brand’s potential and growth. Presenting the structure of our fifth chapter – Measuring results and analysis
In this chapter, we will take you through the tools to measure campaign results, help you learn the basics of analysing the performance of the campaign and learnings from the results.
And now, you are ready to enter the world of Influencer marketing and shine with your Brand.
Oh wait, There’s a bonus step, the step that will help you understand another booming trend – Creator Commerce. Thank us later!
Wondering how you can access your success? One click is all it takes. Get your notebooks and pen and enrol for this Free course now. Get started by clicking here