Influencer Marketing on Instagram has been on the rise in the last decade, driving creators to come up with unique content for brands boosting brand awareness, recognition, sales and more.
How to Start Influencer Marketing on Instagram?
1. Identify objective :
Be the Brand with a Plan, your objective can be one of the following :
Brand Awareness :
Your brand’s goal is to generate brand buzz and awareness with influencer marketing on Instagram? The focus should be on influencer campaigns that aims to earns Brand mentions , Product reviews , Content Sharing and Contests
Increase Followers/ Engagement on Social Media :
Want to hit influencer’s followers with influencer marketing on Instagram, driving to your social media handle as engaged and active followers, you can launch campaigns like Social media takeovers and Shoutouts
Generate Leads/ Sales :
For generating conversions and revenue, you can try Custom coupon codes for your influencer marketing on Instagram objective
2. Set Timelines for Influencer Marketing on Instagram
Setting a timeline for the campaign is necessary after the brand objective has been defined. This will help in efficient planning and content delivery.
3. Influencer onboarding :
Right influencer has to be onboarded keeping in mind what the audience needs, who the audience trusts, and how the influencer connects with the audience. Let’s see how your brand can ensure the right onboarding strategy :
Search keywords and hashtags : Make a list of relevant keywords and hashtags related to your product or target audience, like #travelblogger #fashionblogger and so on. This will help you keep a tab on influencers using them frequently. If they have sizeable following and engagement, you can reach out to them
Check Similar accounts : After you find the influencers in your niche hashtags, you can follow them. So, Instagram’s algorithm will automatically show you similar accounts
Use Influencer marketing platforms: If it’s a taxing task, influencer marketing platforms can be your savior. So, these platforms have a mammoth database of influencers across all niches. Interesting, right? Moving on!
4. Briefing & Approving content :
Clear and concise content brief for the influencer, helping them understand the objective and brand guidelines. So, best thing to do will be to give complete creative freedom to ensure best results.
Brands and influencers to make the most out of the collaborations, focus on the following points:
- Is the content piece as per brand guidelines or aligned with campaign objectives
- Is it free of politically incorrect, insensitive or brand competitive lingo
5. Measuring result :
Metrics that can be measured easily includes :
- Direct sales
- Website traffic
- Social media mentions
- Increase in followers
Think you’re ready to get started with Influencer marketing on Instagram, you’re probably right. So, What do you think?
Some of the campaigns have been listed below. Check it out!
Want to get our help in launching a trendy campaign for you as well, while avoiding the hassle of going through the process , you can reach us here.