We’ve all come across hashtags on social media as they’ve been around for a long time. But are Instagram hashtags still relevant in today’s social media campaigns? Here’s a detailed overview of their importance in brand campaigns.
It’s hard to trace back the origin of hashtags and people assume it to have come around the time when social media started blowing up. But interestingly, hashtags have been used predominantly since 2007.
The term was first used by blogger Stowe Byond in one of his blog posts. Twitter later adopted hashtags by placing them on the trending section of its homepage. Eventually, it became an important part of Instagram as well.
However, as of lately, creators are finding hashtags to be less effective than before. Let’s have a look at the various aspects of Instagram hashtags and their integration in Influencer marketing campaigns.
Why Instagram Hashtags Don’t Work Anymore
A few years back, it was quite common for creators to use the maximum allowed quota of 30 hashtags. It led to a wider audience reach and higher engagement on posts.
However, the problem began when some of the creators started using trendy hashtags that would get them the reach they desired.
As a result, the Instagram algorithm started giving less importance to the number of hashtags and rather promoted posts that only had relevant hashtags. Today, the algorithm has evolved to an extent that it is solely focused on promoting quality content.
The biggest problem with hashtags is that you have no control over how they can be used. For example, if you’re promoting a meditation app with a hashtag of ‘#PeacefulMind’, there might be creators who could post content that can be completely irrelevant with the same hashtags.
So, does this mean that you shouldn’t use hashtags at all?
According to Instagram’s Creators account, hashtags can still help in improving the visibility of your posts. The catch here is that you should follow certain guidelines and make sure that you use them correctly to get the maximum reach.
How to use Instagram hashtags correctly?
The following are some of the few things that you need to keep in mind when using Instagram hashtags:
- Make sure to use only relevant hashtags that add context to the content that you are posting.
- Do not rely solely on trending hashtags. You should have a mix of popular and niche hashtags that’ll help you to broaden your content reach
- Try using specific hashtags that your audience can use to search for your content
- At last, use a maximum of 3 – 5 hashtags to get the best results.
While working on influencer marketing campaigns, it becomes quite essential to keep up with the latest updates of the targeted platform.
So, next time when you create your own awesome influencer campaign on Instagram, make sure that you follow these tips to get the best results. Also, you can reach out to us for assistance with influencer marketing!