Why is Influencer Marketing Important?

“Good marketing makes the company look smart. Great marketing makes the customer feel smart”

This is the era of advertising. People were never more present on online platforms. Due to the pandemic, all of us have been forced to explore the world from within our houses. With the rise in creator commerce, things have quickly shifted from offline to the online medium. Influencers are at the center of the marketing circle without a doubt. Some still wonder how influencer marketing is important. Let’s take a look at its importance –

What’s Creator Commerce? 

Creator Commerce is a term you must hear being used around a lot. Over the past 2 years, the momentum of the creator economy has spiked but what does the creator economy imply? It’s the class of business built by over 50 million independent content creators and community builders, this includes social media influencers, bloggers, and vloggers. It can be sometimes referred to as the passion economy. 

Like Jeff Bezos once said, “It’s hard to find things that won’t sell online”. Some brands grabbed this opportunity to get ahead of their competitors and create a long-lasting impact on their consumers. 

Influencer marketing is the easiest way to make sure your customers remember your brand and its associated value. In this article we’ll take you through points as to why influencer marketing is important for your brand.

Importance of Influencer marketing 

Audience Targeting

Audience is a crucial part of your campaign. They are the people you want to reach out to and convey the correct brand message through the campaign. Targeting the right set of audience becomes extremely important as it spreads brand awareness and helps in converting leads.

But the question arises, how does one target the right audience? Well, you have your audience built over time across your social media or your customers. To add new audience to your list, onboard your niche-based influencers. This will help you get visibility to new audiences interested in your brand.

Imagine owning a clothing and shoe brand. The right set of influencers for your campaign would be fashion and lifestyle influencers. Their audience will have a particular interest in your product and can lead to converting them into your customer.  

Brand Awareness 

Today, every 6 out 10 internet users refer to influencers’ suggestions while picking up a product. Influencers not only display your product aesthetically but also open wider opportunities, putting it out to new prospects, making it credible and visible to the audience. 

Like said before, by collaborating with influencers, you could break through the clutter and attract their fans to your company.

Influencer marketing is a great addition to your plan for a variety of reasons, including growing your audience, adding a new demographic to your customers, and simply leveraging influencers to promote your brand (they’re very persuasive).

Effective Content Strategy 

It’s interesting to think about how the latest trends affect your content strategy. A great strategy is worked upon again and again, changing and adapting to the current times. 

Creating content that relates and speaks to your audience requires time and effort. Sometimes, brands can lack that leading their social media high and dry. With the rising demand in content, the value of user-generated content (UGC) is rising over time, and using influencer content on your profile can be hugely beneficial. This helps with the relativity of the content and engaging your people with your content.  

Enhanced Engagement 

It’s very simple to understand, “influencers are opening your brand to a wider visibility”.  

Sometimes, you may be a well known brand but your content game isn’t as strong as Zomato’s. This can make getting likes and comments a more difficult task than usual. 

To resolve this, you can develop some incredibly exciting and distinctive content by collaborating with influencers, which can enhance platform engagement. When influencers start posting about your brand on their pages, their followers will interact with it. If they think an influencer they like also likes your items, they may start engaging with you. 

Some of the common ways to engage your audience is by hosting contests, giveaways, and asking questions. This makes them a sense of connection with the influencer or the brand and urges them to engage with the content shared. 

Increased Trust & Credibility 

Trust is a factor that’s built over a period of time. Your friends and family are someone you trust and deem credible. Similarly, with influencers, you have known them and interacted through various mediums. It is regarded as a legitimate recommendation when an influencer shares their reviews. It enhances your credibility and strengthens the reputation of your brand.

Collaborating with trustworthy and genuine influencers is the key to strengthening the credibility of your brand and product. 

Better Conversion Rates

80% of users prefer to check what their favorite influencer is recommending before buying anything. Customers are growing more wary of brands and frequently invest numerous hours in online research prior to making a purchase. 

At times, it’s difficult to convert their audience into a customer but because of the trust and credibility factor brands experience a better conversion rate using influencer marketing.  

Influencer marketing has its advantages, to know how to rightly leverage it is something brands should focus on. We at the Good Creator Co. focus on smoothly running influencer marketing campaigns with desired results. Let’s get in touch and plan your next influencer marketing campaign? Shall we?

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